Reed's, Inc. (OTC BB: REED) announced today the hiring of two new regional sales professionals, Mark Slepak, East Coast Sales Representative, and Erin Kliphardt, West Coast Sales Representative.

"We are very proud of our product offering and the incredible reception we are receiving in the marketplace," stated Chris Reed, Founder and CEO of Reed's Inc. "The momentum our sales force is building here at Reed's is attracting some of the top beverage talent in the country and we are very excited about the brand and company we are building."

Mr. Slepak will play an active role in developing new business relationships as well as expanding approximately 30 current distributor relationships throughout the East Coast. Mr. Slepak joins Reed's with over 8 years of experience within the beverage industry, most recently as Northeast Sales Manger for Jones Soda where he was responsible for establishing and managing the Northeast distribution network and key retail accounts. Prior to Jones Soda, Mr. Slepak was with Red Bull North America as a senior account manager.

As the West Coast Sales Representative, Ms. Kliphardt's responsibilities will include managing the distribution network for the west coast and expanding the company's mainstream retail opportunities in the western Unites States. Ms. Kliphardt was previously with IZZE Sparkling Juice as Division Sales Manager West where she was responsible for sales and managing the sales force in the western half of the United States. Prior to IZZE, Ms. Kliphardt was with FIJI Water, managing all sales and marketing efforts in the Northwest.

Mr. Reed continued, "We are very excited to be able to attract the caliber of sales people Mark Slepak and Erin Kliphardt represent. Mr. Slepak and Ms. Kliphardt are dedicated to assisting us in the expansion of our sales team as well as developing relationships with national accounts, which is at the core of our growth strategy. We believe the experience and relationships Mr. Slepak and Ms. Kliphardt bring to Reed's will greatly expand our reach into key national sales accounts."

About Reed's, Inc.

Reed's, Inc. develops, manufactures, markets and sells innovative, all natural, non-alcoholic beverages, candies and ice creams. Its non-alcoholic Ginger Brews are unique in the beverage industry being brewed from fresh ginger, spices and fruits. Award-winning gourmet product lines include: Reed's Ginger Brews, Reed's Ginger Juice Brews, Reed's Ginger Candies and Reed's Ginger Ice Creams. Additionally, the Company has acquired Virgil's Root Beer and China Cola product lines. Reed's products are sold through specialty gourmet and natural food stores, supermarket chains, retail stores and restaurants nationwide and in Canada. For more information about Reed's, please visit the company's website at: www.reedsgingerbrew.com or call (800) 99-REEDS.